Rent the Runway Announces the Launch of RTR Plus
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Every woman deserves to feel beautiful before the most important occasions in her life and every woman regardless of her size should have her choice of the designer dress that gives her the most self-confidence,” said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. “Until now, we have only been able to follow through on this undertaking for virtually half of the female population. We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes.” Designers Badgley Mischka, Carmen Marc Valvo and Theia, among others, created dresses exclusively for Rent the Runway, offering extended sizes of dresses already available for rent in addition to entirely new styles designed with the full-figured company website woman in mind. Existing plus size styles from Kay Unger and Adrianna Papell will also be available for rent on the designer dress rental site. Prices range from $50 to $200 and the assortment offers everything from classic little black dresses to sequin and lace to evening gowns. ABOUT RENT THE RUNWAY: Rent the Runway has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women.
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